Syllabus of Advance Digital Marketing in Thane

Introduction

Introduction to Digital Marketing Basics and Its Importance

Search Engine Optimization (SEO)

Understand the techniques and strategies to improve your website’s visibility on search engines, driving organic traffic and enhancing online presence.

Social Media Marketing (SMM)

Learn how to effectively use social media platforms to promote your brand, engage with your audience, and drive traffic to your website.

Google Analytics

Discover how to use Google Analytics to track and analyze website traffic, user behavior, and campaign performance, helping you make data-driven decisions for your marketing strategies.

Google AdWords

Learn to create and manage effective advertising campaigns on Google Ads to increase your online visibility and drive targeted traffic to your website.

Content Marketing

Explore strategies for creating and distributing valuable content that attracts and engages your target audience, driving profitable customer actions.

WordPress – Website Creation

Learn to use WordPress, an easy platform that allows you to create and manage your own website without any coding skills.

Lead Generation

Master techniques for attracting and converting potential customers into leads, utilizing various online and offline strategies to grow your business.

Blog

Learn how to create and maintain a blog to share valuable content, engage your audience, and boost your online presence while driving traffic to your website.

Search Ads Campaign

Understand how to design and implement effective search ad campaigns that target specific keywords, helping you reach potential customers at the right moment.

Display Ad Campaign

Learn to create and manage display ad campaigns that use visual ads to engage audiences across various websites and platforms, increasing brand awareness and driving traffic.

Video Ad Campaign

Discover how to plan, create, and optimize video ad campaigns to engage viewers on platforms like YouTube and social media, enhancing brand visibility and driving conversions.

Landing Page

Learn how to design and optimize effective landing pages that capture visitor information and drive conversions, tailored to specific marketing goals.

Google Keyword Planner

Understand how to use Google Keyword Planner to research and select the right keywords for your campaigns, helping you improve your SEO and PPC strategies.

Keyword Research

Learn the techniques for identifying and analyzing keywords to target in your content and campaigns, ensuring maximum visibility and engagement in search results.

Graphic Designing

Explore the principles of graphic design to create visually appealing content for various platforms, enhancing brand identity and communication.

Affiliate Marketing

Discover how to leverage affiliate programs to promote products and earn commissions, utilizing effective strategies to drive traffic and conversions.

Instagram Marketing

Learn how to effectively use Instagram to build your brand, engage with your audience, and drive sales through visually compelling content and strategic campaigns.

Facebook Marketing

Master the strategies for promoting your business on Facebook, including creating engaging content, managing ad campaigns, and building a community around your brand.

LinkedIn Marketing

Learn how to use LinkedIn to build professional relationships, promote your brand, and generate leads through targeted content and networking strategies.

YouTube Marketing

Discover how to create and promote video content on YouTube to increase brand awareness, engage your audience, and drive traffic to your website.

Whatsapp Marketing

Learn how to utilize WhatsApp for effective communication with customers, including strategies for engagement, customer support, and promotional campaigns.

E-mail Marketing

Discover how to create and manage effective email campaigns to engage your audience, nurture leads, and drive conversions through targeted messaging.

AI Tools

Explore how to leverage AI-powered tools to automate tasks, analyze data, and enhance your marketing strategies for more efficient and personalized outcomes.

On- Page SEO

Learn the techniques to optimize individual web pages, including content, meta tags, and internal links, to improve search engine rankings and drive organic traffic.

Off- Page SEO

Understand the strategies to enhance your website’s authority and visibility through external efforts like link building, social sharing, and online reputation management.

Conversion Tracking

Learn how to set up and use conversion tracking to measure the effectiveness of your campaigns by tracking actions like sales, sign-ups, and other key goals.

Quora Marketing

Discover how to leverage Quora by answering relevant questions and promoting your expertise to drive traffic, build authority, and generate leads for your business.

Google Search Console

Learn how to use Google Search Console to monitor and optimize your website’s presence in search results, track performance, and resolve indexing issues.

Video Editing

Master the tools and techniques to edit videos professionally, enhancing visuals, sound, and overall presentation to create engaging content for various platforms.

E-Commerce Marketing

Learn the strategies to effectively promote and sell products online, including SEO, paid ads, email campaigns, and social media marketing to drive sales and grow your business.

Google Business Profile

Learn how to create and optimize your Google Business Profile to enhance local search visibility, engage customers, and drive traffic to your business.

Real-Time Projects

Gain hands-on experience by working on live projects that simulate real-world scenarios, helping you apply learned skills and build a strong portfolio.

Resume Creation

Learn the essential techniques for crafting an effective resume that highlights your skills and experiences, helping you stand out to potential employers.

Mock interview

Participate in practice interviews to build confidence, improve your responses, and receive constructive feedback, preparing you for real job interviews.

Enroll today at NextGen Academy and kickstart your journey to becoming a digital marketing expert in Mumbai, Thane, and beyond. Contact us now for more details about our courses, hands-on projects, and guaranteed internship.